AmeriCorps Seniors
Your Moment Campaign
About
AmeriCorps Seniors is a volunteer program that connects adults aged 55 and older with opportunities to serve their communities through three programs: Foster Grandparent, Senior Companion, and RSVP. The "Your Moment" recruitment campaign celebrated the many identities of older adults—such as parent, veteran, or business owner—to encourage volunteering by highlighting the value of their life experiences.
My Role
I designed a suite of print and digital marketing materials to support the "Your Moment" recruitment campaign. To differentiate each volunteer program, I assigned a distinct color from the secondary brand palette while maintaining visual consistency through AmeriCorps Seniors' signature blue and wave elements.
Deliverables included print advertisements, posters, postcards, banners, social media graphics, and other promotional assets, creating a cohesive campaign across multiple touchpoints.
General Awareness print ad
RSVP print ad
Foster Grandparent Program print ad
Senior Companion Program print ad
Foster Grandparent Program postcard
Facebook advertisement